Competitive Strategy Analysis of Faisah Laundry Business in Panyabungan District, Mandailing Natal Regency

Abstrak

This study aims to analyze the competitive strategies implemented by Faisah Laundry in facing business competition in Panyabungan District, Mandailing Natal Regency, and to identify the factors that can enhance its competitive capabilities. The research adopts a descriptive qualitative method, with data collected through interviews, observation, and documentation. Informants included the business owner, employees, and several customers of Faisah Laundry. The findings reveal that Faisah Laundry holds advantages in terms of laundry quality, strategic location, and free pick-up and delivery services. However, the business also faces several weaknesses, such as limited manpower, lack of digital management systems, service delays, and minimal online promotion. The competitive strategy applied is still informal and lacks structured planning. SWOT analysis shows that the business has opportunities due to the increasing demand for laundry services, yet it also encounters threats from growing market competition. The study concludes that Faisah Laundry needs to develop a more structured competitive strategy by adopting cost leadership, differentiation, and focus approaches. Moreover, improving human resource quality, utilizing digital technology, and strengthening customer service are crucial factors to enhance its business competitiveness in an evolving market environment.