PKM-P

Analysis of Promotion in the Development Strategy of Business, A Source of Livelihood in Sipolu Polu Village, Panyabungan District, Mandailing Natal Regency

Devi Rahma Sari — Wed, 10 Jun 2026 09:16:29 +0700

This study aims to analyze the promotional strategies implemented by Sumber Rezeki Enterprises to develop its business, specifically in marketing its traditional regional food, kerupuk bola potong (bending crackers). This research employed a descriptive qualitative method with a case study approach. Data collection techniques included interviews, observations, and direct documentation with the owners, employees, and customers of Sumber Rezeki Enterprises. The study was conducted from March 2025 to July 2025. The results indicate that the promotional strategies employed are still traditional and do not utilize digital media optimally. Promotion is carried out passively through word of mouth without the support of visual promotional tools such as banners, brochures, catalogs, or social media. This results in limited market reach and the inability to reach new consumers outside the local area. A SWOT analysis revealed that Sumber Rezeki Enterprises' primary strengths lie in product quality and affordable prices, while its main weaknesses are the lack of specialized marketing personnel and limited digital marketing knowledge. Opportunities for development are wide open, given the increasing trend in local product consumption, access to e-commerce, and government support for MSME digitalization programs. The main threat faced is competition from similar businesses that have already implemented digital-based promotional strategies. Based on these findings, this study recommends various modern promotional strategies, such as digital marketing training, utilizing social media and e-commerce, improving packaging design, and collaborating with local influencers...

Competitive Strategy Analysis of Faisah Laundry Business in Panyabungan District, Mandailing Natal Regency

Nur Maulida — Wed, 10 Jun 2026 09:14:15 +0700

This study aims to analyze the competitive strategies implemented by Faisah Laundry in facing business competition in Panyabungan District, Mandailing Natal Regency, and to identify the factors that can enhance its competitive capabilities. The research adopts a descriptive qualitative method, with data collected through interviews, observation, and documentation. Informants included the business owner, employees, and several customers of Faisah Laundry. The findings reveal that Faisah Laundry holds advantages in terms of laundry quality, strategic location, and free pick-up and delivery services. However, the business also faces several weaknesses, such as limited manpower, lack of digital management systems, service delays, and minimal online promotion. The competitive strategy applied is still informal and lacks structured planning. SWOT analysis shows that the business has opportunities due to the increasing demand for laundry services, yet it also encounters threats from growing market competition. The study concludes that Faisah Laundry needs to develop a more structured competitive strategy by adopting cost leadership, differentiation, and focus approaches. Moreover, improving human resource quality, utilizing digital technology, and strengthening customer service are crucial factors to enhance its business competitiveness in an evolving market environment.

The Effect of Using the Educational Game Tool Counting Box on the Numbers Ability of Early Children in One-Roof Kindergarten Sdn 003 Sihepeng, Siabu District

Wed, 10 Jun 2026 09:12:16 +0700

The problem of early childhood numeracy is increasingly prominent at the national level, with data showing that approximately 60-70% of kindergarten children have not yet achieved competency standards. This study aims to examine the effect of using the Counting Box Educational Game Tool (APE) on the numeracy skills of early childhood children at the One-Roof Kindergarten of SDN 003 Sihepeng, Siabu District, South Tapanuli Regency. A quantitative quasi-experimental one-group pretest-posttest design approach was applied to a population and sample of 30 children in group B (aged 5-6 years, 16 boys and 14 girls), with partial t-test and linear regression analysis using SPSS 26. The numeracy test instrument was proven valid (r count 0.724-0.970 > r table 0.3061) and reliable (Cronbach's Alpha X = 0.966; Y = 0.973), with the assumptions of normality and homoscedasticity met. The analysis results showed a positive and significant effect (Sig. 0.000 < 0.05; t-test 67.381 > t-table), with a regression equation of Y = 0.759 + 1.037X, indicating that each one-unit increase in APE use increased numeracy skills by 1.037 units. The study concluded that the Counting Box APE is effective as a play-based learning medium for building the foundation of numeracy in early childhood.

The Influence of Self-Assignment (Take Home Assignment) on Student Learning Outcomes in the Islamic Educational Psychology Course at the State Islamic College (Stain) Mandailing Natal

Wed, 10 Jun 2026 09:08:07 +0700

Take-home assignments are one type of assignment or learning strategy that aims to improve students' diligence, activity, and independence. This study aims to determine the effect of take-home assignments on the learning outcomes of students majoring in Islamic Education (Pai) in the Islamic Education Psychology course at the Mandailing Natal State Islamic College (Stain). This study used a quantitative method with an associative approach. The population of this study were fifth semester (5) students in classes A, B, and C who took the Islamic Education Psychology course, with a total of 64 students as respondents. Data collection techniques were carried out through learning outcome tests and documentation. Data analysis used hypothesis testing using the chi-square formula. The results of the study indicate that there is no significant effect or only a low effect on student learning outcomes in the Islamic Education Psychology course. This was proven by the results of hypothesis testing using the chi-square formula, which obtained a calculated chi-square of 2.0584, which was smaller than the table chi-square of 16.919 with a significance level of 5%. Therefore, in the research conducted by the researcher, the alternative hypothesis (Ha) was rejected and the null hypothesis (Ho) was accepted. Based on the results of the calculation of the coefficient of determination, it shows that independent assignments contribute 20.32% to student learning outcomes...

The Influence of the Traditional Game Congklak on the Social Character of Early Childhood in the Simalagi Village Area, Huta Bargot District

Wed, 10 Jun 2026 09:04:42 +0700

Early childhood is in a crucial period of social character formation, while the shift in play patterns towards digital games reduces opportunities to learn social values such as cooperation and honesty. This study aims to analyze the influence of playing traditional congklak games on the social character of early childhood children in Simalagi Village, Huta Bargot District. The study used a quantitative approach with a one-group pretest–posttest design on 65 children obtained through unknown population sample calculations, with valid and reliable social character observation instruments (Cronbach's Alpha X = 0.869; Y = 0.837). The results of the linear regression analysis showed the equation Y = 1.324 + 0.774XY = 1.324 + 0.774X and the t-test produced a t-value of 10.179 with p = 0.000 (p < 0.05), which confirmed that congklak playing activities have a positive and significant effect on children's social character. These findings indicate that congklak is an effective local wisdom-based learning medium for fostering cooperation, adherence to rules, honesty, and mutual respect in early childhood. Therefore, it is suitable for integration into early childhood education programs in Simalagi Village and similar contexts.