PKM-P

Opportunities and Challenges of Regional Autonomy in the Era of Globalization (Case Study of Silimabanua Village, Somambawa Sub-District, South Nias District)

Thu, 04 Dec 2025 10:53:07 +0700

Regional autonomy in the era of globalization is important to encourage village independence and innovation in the face of information and technology. Villages become active actors in development by managing resources and designing programs according to their needs. Autonomy is a strategy to strengthen competitiveness without leaving local identity. This study aims to analyze the opportunities and challenges of regional autonomy in the era of globalization in Silimabanua Village, Somambawa Sub-district, Nias Selatan Regency, The method in this study uses qualitative with a case study approach. There were 35 informants in this study with data collection using primary data through interviews. Research in Silimabanua Village shows that village autonomy is running quite well. The village government is considered to have authority, community participation is high, and development is helped despite constraints in funds and human resources. Globalization is felt strongly and responded to positively. Technology has begun to be utilized in services, although not optimally. Residents suggested technology training, MSME development, and digitization of services.

The Impact of Training and Development on Employee Performance at PT Pegadaian Cabang Medan Sunggal Mediated by Organizational Citizenship Behavior (OCB)

Margaretha Ambarita, Firman Ario — Thu, 04 Dec 2025 10:46:56 +0700

This study aims to examine training, development, employee performance, and organizational citizenship behavior (OCB) at PT Pegadaian, Medan Sunggal Branch. The research uses a quantitative approach with a descriptive quantitative method, involving numerical data and statistical analysis processed using Smart PLS version 4.0. The population consists of all 36 employees at the branch. Since the total population is under 100, the sampling technique used is census sampling, meaning the entire population is used as the sample.

The results show that training (X1) has no significant effect on OCB (path coefficient -0.255; p-value 0.443 ≥ 0.05), and development (X2) also has no significant effect on OCB (path coefficient -0.051; p-value 0.860 ≥ 0.05). However, training (X1) has a significant effect on employee performance (Y) (path coefficient -0.407; p-value 0.030), although the direction is negative. Development (X2) does not significantly affect employee performance (path coefficient 0.178; p-value 0.558). OCB (Z) also shows no significant effect on employee performance (path coefficient 0.036; p-value 0.872). Furthermore, training and development have no significant indirect effect on employee performance through OCB (training: path coefficient -0.009; p-value 0.918; development: path coefficient -0.002; p-value 0.979).

These findings indicate that only training has a direct effect on performance, while OCB does not mediate the relationship between training, development, and performance.

The Role of Bonuses in Improving Employee Performance at CV. Parama Persada

Anggita Akhmad Abi Manyu , Dhyah Wulansari — Thu, 04 Dec 2025 10:43:16 +0700

In the increasingly fierce competition in the business world, companies are required to improve work efficiency and effectiveness to remain competitive and sustainable. One of the strategic efforts taken by companies is the provision of bonuses as a form of financial and psychological incentive for employees. Bonuses serve not only as additional income but also as recognition and appreciation for performance, which in turn encourages higher work motivation, loyalty, and commitment. This study aims to analyze the role of bonuses in improving employee performance at CV. Parama Persada. The research employs a descriptive qualitative method with data collection techniques including observation and interviews with employees. The findings indicate that the bonus system at CV. Parama Persada has a significant impact on employee performance. Various types of bonuses, such as individual performance bonuses, team bonuses, annual bonuses, attendance bonuses, and loyalty bonuses, are found to effectively motivate employees and drive them to achieve performance targets. Moreover, a fair, transparent, and timely bonus distribution system fosters trust and engagement among employees. These results highlight that well-managed bonus schemes not only enhance productivity but also reduce turnover and strengthen the organizational culture. Thus, bonuses are proven to be a strategic tool in human resource management for sustaining workforce quality and achieving company goals

The Influence of FOMO (Fear of Missing Out), Brand Image, and Self-Actualization Needs on the Purchase Decision of Honda PCX 160 ABS in Bengkulu City

Hermawan Setiawan, Veny Puspita, M. Noorami — Thu, 04 Dec 2025 10:41:17 +0700

This illustrative investigate examines the impact of Fear Of Lost Out (FOMO), brand picture, and self-actualization needs on acquiring choices for Honda PCX 160 ABS in Bengkulu City. Essential information was collected from 105 shoppers who had acquired the bike, utilizing an inadvertent examining method and surveys. Different relapse examination, assurance tests, and theory testing (t-test and F-test) were utilized for information examination. The relapse condition, Y = 5.220 + 0.358X1 + 0.179X2 + 0.405X3, uncovers a positive impact of FOMO (X1), brand picture (X2), and self-actualization needs (X3) on acquiring choices (Y). The coefficient of assurance (R-squared) of 0.324 shows that these three factors collectively clarify 25.8% of the change in obtaining choices, with the remaining 74.2% credited to other unexamined components. Person t-tests affirmed that FOMO (p=0.004), brand picture (p=0.023), and self-actualization needs (p=0.000) each altogether impact obtaining choices (all p-values < 0.05). Moreover, the F-test (p=0.000 < 0.05) illustrated that these three factors together altogether affect acquiring choices. This think about concludes that FOMO, brand picture, and self-actualization needs are critical drivers of Honda PCX 160 ABS acquiring choices in Bengkulu City.

Analysis of Experience, Trust, and Brand Image on Customer Loyalty at Mie Aceh Titi Bobrok Diski Branch

Dinda Amelia, Megasari Gusandra Saragih — Thu, 04 Dec 2025 10:37:31 +0700

This study aimed to examine the influence of experience, trust, and brand image on customer loyalty at Mie Aceh Titi Bobrok, Diski Branch. The population of this study consisted of 5,961 customers, with a sample size of 98 respondents determined using the Slovin formula at a 10% tolerance level. The sampling technique employed was purposive sampling. Data were collected through the distribution of questionnaires and analyzed using SPSS version 24. The study was conducted in 2025 using a quantitative approach with an associative research type. The data analysis method used was multiple linear regression. The results indicated that all three independent variables—experience, trust, and brand image had a positive and significant effect on customer loyalty, both partially and simultaneously. Among the three variables, customer experience had the most dominant influence on loyalty, as evidenced by the highest standardized beta coefficient value of 0.399. Overall, experience, trust, and brand image explained 90.3% of the variation in customer loyalty, with a very strong correlation indicated by an R value of 0.952.