Feasibility Analysis of Arabica Coffee MSME Business in “Coffee Doctrination” in Takengon

Abstrak

As an agrarian country, Indonesia has an agricultural sector that plays an important role in national development and the economy, one of which is through Arabica coffee commodities. The Gayo highlands in Central Aceh are known as one of the largest centers of Arabica coffee production in Asia and are the main source of livelihood for the local community. Increased national coffee consumption has also encouraged the growth of micro, small, and medium enterprises (MSMEs) in the coffee processing sector. However, MSMEs often face challenges such as fluctuations in raw material prices, suboptimal marketing strategies, and high distribution costs. This study aims to analyze the feasibility of Arabica Coffee MSMEs at the Coffee Processing Facility in Takengon, Central Aceh District, by examining production, marketing, and financial aspects. The research method used is qualitative descriptive through observation, interviews, and document analysis. The research findings indicate that, in terms of production, the process is efficient with maintained product quality; from a marketing perspective, more effective strategies are needed to increase sales and market reach; while from a financial standpoint, the business demonstrates viability with positive NPV indicators, an IRR above the discount rate, a quick payback period, and a Net B/C ratio > 1. Therefore, this SME is deemed viable for operation and further development. These findings are expected to serve as a reference for similar SMEs in formulating sustainable business strategies and enhancing the competitiveness of local coffee.