The Influence of FOMO (Fear of Missing Out), Brand Image, and Self-Actualization Needs on the Purchase Decision of Honda PCX 160 ABS in Bengkulu City

Abstrak

This illustrative investigate examines the impact of Fear Of Lost Out (FOMO), brand picture, and self-actualization needs on acquiring choices for Honda PCX 160 ABS in Bengkulu City. Essential information was collected from 105 shoppers who had acquired the bike, utilizing an inadvertent examining method and surveys. Different relapse examination, assurance tests, and theory testing (t-test and F-test) were utilized for information examination. The relapse condition, Y = 5.220 + 0.358X1 + 0.179X2 + 0.405X3, uncovers a positive impact of FOMO (X1), brand picture (X2), and self-actualization needs (X3) on acquiring choices (Y). The coefficient of assurance (R-squared) of 0.324 shows that these three factors collectively clarify 25.8% of the change in obtaining choices, with the remaining 74.2% credited to other unexamined components. Person t-tests affirmed that FOMO (p=0.004), brand picture (p=0.023), and self-actualization needs (p=0.000) each altogether impact obtaining choices (all p-values < 0.05). Moreover, the F-test (p=0.000 < 0.05) illustrated that these three factors together altogether affect acquiring choices. This think about concludes that FOMO, brand picture, and self-actualization needs are critical drivers of Honda PCX 160 ABS acquiring choices in Bengkulu City.