The Mplications of E-Service Quality, Usability, and Brand Trust on Students Descision on Utilizing a Gopay APP at the Academic Company, Faculty of Economics and Methodist University of Indonesia

Abstrak

The purpose of this study is to determine and examine how e-service quality, usability, and brand trust all influence usage decisions at the same time among Methodist University of Indonesia students in the Department of Management, Faculty of Economics.  This study employed quantitative research as its methodology.  92 respondents, who were management majors, made up this research's sampling.  Based on the test's outcomes. it can be said that e-service quality, simplicity of use, and brand trust all significantly influence usage decisions for varying degrees. According to the findings of hypothesis test F, e-service quality, usability, and brand trust all significantly influence usage decisions at the same time or in combination.  The determined ratio value, and or Changed R-Square, was 0.625, or 62.5%, based on the results of the determination coefficient analysis. This indicates that e-service quality, usability, and brand trust influenced 62.5% of the final choice to use, with other parameters or variables that were not examined influencing the balance, or 37.5%.