The Influence of Product Availability and Packaging on Tofu Purchasing Decisions at the Pak Narma Javanese Crispy Tofu Factory in Tanjung Jati, Binjai

Abstract

Since Mr. Narma started the tofu factory, the number of companies selling crispy tofu has increased, and Mr. Narma began to focus more on the quality of his tofu factory. Over time, pabrik tahu krispi khas jawa Tanjung Jati Binjai became increasingly famous in Binjai and Sumatra utara. This research is called quantitative research because the research data is in the form of numbers and analysis using statistics. Therefore, the writing uses quantitative research because the data in this study are expressed in the form of numbers. The significant result for the Product Availability variable is 0.000 or smaller than the significant level used, namely 0.05 (0.000 <0.000) and the calculated T value is greater than the T table, namely 1.985 (5.007> 1.985). The significant result for the Packaging variable is 0.003 or greater than the significant level used, namely 0.05 (0.003>0.05) and the calculated T value is smaller than the T table value, namely 1.985 (0.008 <1.985). Product availability has a positive and significant effect on purchasing decisions. This means that if the availability of products owned pabrik tahu krispi khas jawa pak narma tanjung jati binjai. Packaging will partially have a positive but insignificant effect on purchasing decisions. This shows that good quality or type of packaging has a positive impact on purchasing decisions. In other words, consumers tend to be more interested in buying ji products.