A CULTURAL CONTENT ANALYSIS OF EFL TEXTBOOKS– CHALLENGE SERIES: 2, 3, AND 4 PUBLISHED BY PEARSON

Abstrak

This study aimed to describe the cultural content of EFL textbooks-Challenge Series 2, 3, and 4 published by Pearson from the content of cultural information, elements of culture, and dimension of Intercultural Communicative Competence (ICC). The writer used descriptive qualitative
analysis while the data were analyzed based on adapted Hubarman & Sladana’s concept. The research findings showed that the cultural information in these books are mostly presented by visual information. Challenge 2 was 139 times (37%). Challenge 3 was 283 times (49%) and
Challenge 4 was 124 times (45%). Forms of government dominated all elements of culture in these books; Challenge 2 had 35 times (20%), Challenge 3 had 75 times (41%) and Challenge 4 had 101 times (38%). This research showed that these textbooks had achieved three dimensions of ICC (knowledge, skill and attitude dimension), but the last dimension (critical cultural awareness dimension) had not been achieved yet