PENDAMPINGAN LEGALITAS USAHA DAN DIGITAL MARKETING PADA UMKM MAKANAN DI KOTA BATU

Abstrak

One of the MSMEs in Batu City is the food MSME in Torong Rejo Village, Batu City. Food processing MSMEs include fried brambang and cassava chips, which so far have not received information about licensing. so that it is difficult for MSME actors to get access to capital and marketing permits to develop their business so they tend to market their products without using a brand. Servants coordinate with partners, the results of the coordination carried out have the aim that all problems that arise can be resolved based on the needs of partners. The results of coordination with partners found several problems including: Limited facilities and infrastructure, this is because the capital owned by MSMEs is also very limited. The capital they have is only managed and developed in certain aspects so that other activities that have not been developed tend to be less competitive. For example, marketing activities that still tend to be conventional and product quality improvement through packaging improvements have not been carried out. The solutions offered by the service include, so that partners have optimal competitiveness, branding needs to be applied to partner products. In addition, with branding, it is certain that the public knows the partner's products well and this is one way to increase the income of partner products. First, Servants will provide assistance in making brand designs, packaging and digital marketing to partners.