PENERAPAN PEMASARAN DIGITAL PADA USAHA MIKRO DAN KECIL DI SEKOLAH KEWIRAUSAHAAN CORDOVA BINA AMANAH

Abstrak

Micro and small businesses in Indonesia survived during the economic crisis until the Covid-19 pandemic arrived. This situation, brings major change in people's consumption behavior that results in decreased income. Aims of this activity is to provide knowledge and insight to increase micro and small businesses  income in new normal era at  Cordova Bina Amanah Entrepreneurship School.  Participants are given materials of market structure, marketing media and marketing media costs, using educational and training methods.  This activity, can increase average knowledge and insights of the material to 79,67% . This activity should be carried out continuously, added with diverse materials related to digital technology, whether  online or  offline.  Participants  as  businessmen  needs  to apply promotion with digital technology, build  personal branding, innovation and product diversification, and registered their businesses at  Cooperative Service  for micro, small, and medium enterprises.