INCREASING THE MARKETING POTENTIAL OF TOUCH AND THE TEMPE OF SWAKERTA PRIMKOPTI COOPERATIVES IN WEST JAKARTA IN THE NEW NORMAL ERA

Abstrak

Covid 19 pandemic has an impact on decreasing people’s income and accelerating 4.0 industrial revolutions, due to major changes in people’s consumption patterns. After large scale social restrictions implementation, and entered new normal era, brought fresh air for increasing small and medium enterprises sales turnover. Purpose of community service is to help increasing sales turnover by utilizing market potential. Training and counseling method used with basic market potential and market strategy  materials. Results of the implementation can increase participant knowledge and insight regarding market and marketing potentials to 90 percent,  and marketing strategy becomes 76 percent.  It will motivate partners and dare to make innovation at marketing. Participants are members of the cooperative, also main actor in their group, so they can provide large multiplier effect and become an advantage of this activity. In further implementation, in order to increase profits, this community service  needs longer time duration with tofu and tempe production process material to support efficiency and effectiveness.