PENTAHELIX COLLABORATION IN DEVELOPING HEALTHY TOURISM ATTRACTIONS FOR GENERAL Z TOURISTS IN DIENG, WONOSOBO REGENCY, CENTRAL JAVA

Abstrak

This study aims to develop a Pentahelix collaboration model for wellness tourism development targeting Generation Z at Sikunir Hill, Telaga Warna, and Sikarim Waterfall in the Dieng area, designated as a National Geopark in May 2025. A descriptive qualitative approach was employed, with data collected through observations, structured interviews, and document analysis. Fourteen informants were purposively selected from Pentahelix elements—government, academia, business, community, and media—as well as Generation Z tourists. Data were analyzed using the Miles and Huberman interactive model through data reduction, data display, and conclusion drawing. The findings show that Generation Z represents a dominant visitor segment, with healing and stress relief as primary motivations. They rely heavily on social media for travel information and seek authentic, Instagrammable, and sustainable experiences. Pentahelix collaboration has been implemented but remains partial. The government primarily functions as a regulator and infrastructure facilitator, academia provides scientific knowledge, while businesses and local communities contribute to the local economy through souvenir businesses, homestays, and tourism services. Social media also supports destination promotion and environmental conservation campaigns. However, development is constrained by weak cross-sector communication, the absence of a sustainable coordination forum, limited local tourism human-resource capacity, government dominance, and inadequate integrated digital promotion, infrastructure, and technology adoption. The proposed model emphasizes a shared vision, regular coordination forums, community empowerment, an integrated “Dieng Wellness Escape” package, Augmented Reality (AR), and collaboration with influencers and content creators.