English for Makeup Client Services: An ESP Material Development Study at SMKN 3 Bogor

Abstract

This study aims to develop English for Specific Purposes (ESP) materials focusing on client services in the beauty field for cosmetology students at SMKN 3 Bogor. The study addresses the use of general English textbooks that do not adequately support vocational students’ professional communication needs. Grounded in Hutchinson and Waters’ ESP theory, this research employed a Research and Development (R&D) method. Data were collected through two questionnaires: a learning needs analysis and a student feedback questionnaire involving 30 cosmetology students. The results showed that students needed English mainly for speaking, especially for communicating with makeup clients. Based on the needs analysis, an ESP course book was developed. To evaluate the implementation, students’ feedback was collected through a questionnaire. The results showed that students gave positive responses to the developed material.  100% of students agreed that the material was relevant to their study program. 66,7%  students also stated that the material was easy to understand, well-organized, and suitable. The findings suggest that ESP-based materials for makeup client services are effective in supporting vocational students’ English learning and better preparing them for their future professional careers.