NEED ANALYSIS: INSTAGRAM REELS AS A LEARNING MEDIUM TO FACILITATE JUNIOR HIGH SCHOOL STUDENTS' VOCABULARY MASTERY

Abstract

The purpose of this study is to examine how Instagram Reels can function as a learning tool in helping junior high school students gain an understanding of English vocabulary and their perceptions of the use of this application. The data were analyzed using a narrative thematic approach to find patterns related to motivation, understanding of meaning, and the ability to use vocabulary in everyday contexts. The results showed that short audio-visual content with vocabulary increased student engagement. Instagram Reels helped them understand frequently used words, made their meanings easier to understand, and showed real-life examples of usage. In addition, this medium helps students more easily find important vocabulary to learn. Instagram Reels can function well as an easy-to-use learning medium that is relevant to students' digital habits. In other words, the use of short contextual videos can help students learn vocabulary that is more meaningful, interesting, and self-centered.