OPTIMIZATION OF DIGITAL MARKETING IN INCREASING SALES AT ROEMAH RADJOET RISANTI DEPOK

  • Zeze Zakaria Hamzah Sekolah Tinggi Ilmu Ekonomi Dewantara
  • Yasnimar Ilyas Sekolah Tinggi Ilmu Ekonomi Dewantara
  • Syaiful Anwar Sekolah Tinggi Ilmu Ekonomi Dewantara
  • Muchamad Hamdani Sekolah Tinggi Ilmu Ekonomi Dewantara
  • Galih Dwi Nugraha Sekolah Tinggi Ilmu Ekonomi Dewantara
Keywords: Digital Marketing, Sales, Roemah Radjoet

Abstract

Background: Digital marketing is a way to increase sales. Digital marketing in Micro, Small, and Medium Enterprises has not been maximized. UMKM Roemah Radjoet still uses conventional marketing. Objective: Increase students' understanding of marketing and help increase sales. Method: Carry out digital marketing training and video creation. Results: Implementation of collaborative activities between Dewantara Institute of Economics Students, Depok Sejahtera High School Students, Dewantara Vocational High School Digital Marketing Coach, and Mulia Padjadjaran Hospital. All teams make videos of owners and knitted products, then upload them on social media. Conclusion: After uploading the video, it is hoped that it will further increase knowledge and increase knitted sales.

Published
2023-12-06
Section
Articles

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