IMPLEMENTATION OF SCM (SUPPLY CHAIN MANAGEMENT) TO IMPROVE CUSTOMER SATISFACTION AT PODO SENENG AWARDS

Abstract

The implementation of SCM (Supply Chain Management) in the culinary world aims to improve customer satisfaction, increase revenue, reduce costs, and increase profits. Through a good SCM mechanism, customers must first be satisfied with the service and products provided by the restaurant. At Angkringan Podo Seneng, the implementation and evaluation of the application of SCM (Supply Chain Management) in improving customer satisfaction will be carried out. The research method is qualitative. This Angkringan has implemented several SCM (supply chain management) activities. This Angkringan has carried out production in accordance with efficient and effective SOPs, storing raw materials properly in the freezer, chiller and dry warehouse. New product creation has also been implemented, raw materials have been obtained through regular suppliers. Promotions and distribution of Google review links carried out to increase customer satisfaction were also carried out well and have an impact on customer satisfaction as can be seen through Angkringan Podo Seneng's Google reviews. Previously, the rating on Google was only 4.0 with a total of 185 reviewers, after that the rating increased to 4.6 with a total of 283 reviewers.