Strengthening Business Management and Marketing Strategies for Perfume Microenterprises in Muara Kidul Village, Pasir Jaya Village, West Bogor District

Ecin Kuraesin; Syahrum Agung; Rahmat Mulyana Dali; Nadiva Zalza Aulia; Faisal Imaddudin; Muhamad Maliki Ardhy; M. Zakie Hanifan

Ecin Kuraesin Universitas Ibn Khaldun Bogor
Syahrum Agung Universitas Ibn Khaldun Bogor
Rahmat Mulyana Dali Universitas Ibn Khaldun Bogor
Nadiva Zalza Aulia Universitas Ibn Khaldun Bogor
Faisal Imaddudin Universitas Ibn Khaldun Bogor
Muhamad Maliki Ardhy Universitas Ibn Khaldun Bogor
M. Zakie Hanifan Universitas Ibn Khaldun Bogor

Keywords: Micro Business, Business Management, Marketing Strategy, Perfume, OVOP

Abstract

This study aims to strengthen business management and marketing strategies in micro perfume businesses in Muara Kidul Village, Pasir Jaya Sub-district, West Bogor District. This program is carried out as part of the Community Service Program with the "One Village One Product" (OVOP) approach to improve the competitiveness of local products through strengthening management capacity and implementing effective marketing strategies. The results of the activities show an increase in understanding of business actors regarding the perfume making process and marketing techniques, as well as an increase in the ability to manage businesses more professionally.