DEVELOPING ENTREPRENEURIAL MINDSET THROUGH THE 'YOUNG LELEPRENEUR' COLLABORATIVE LEARNING MODEL AND CURRICULUM INTEGRATION AT CENDERAWASIH II SENIOR HIGH SCHOOL

Edi Rusdiyanto, Prabawa Eka Soesanta, Siti Umamah Naili Muna, Abdillah Munawir — Tue, 25 Nov 2025 07:11:19 +0700

SMA Cenderawasih II in South Tangerang faces dual challenges, including students’ low understanding of nutrition and the economic limitations of their families. The Community Service Team from the Graduate School (SPS) of Universitas Terbuka (UT) took the initiative to implement a collaborative learning model called "Young Lelepreneur." This model was specifically designed by integrating catfish farming curriculum into school activities in close coordination with SMA Cenderawasih II. The community service program at SMA Cenderawasih II, South Tangerang, successfully enhanced students’ knowledge, skills, and entrepreneurial character through practice-based catfish farming activities (learning by doing). Through a series of preparation, technical training, and implementation stages, students not only gained a theoretical understanding of basic biology and fishery management but also applied it directly in the field from pond construction and feed management to water quality control. This activity strengthened the synergy between the school, the community service team, and the students in realizing contextual and applicable learning. Monitoring and evaluation results indicate that this program has the potential to become a practice-based learning model that can be integrated into entrepreneurship and applied biology curricula. Furthermore, the development plan of the "Young Lelepreneur" program serves as a strategic step toward creating an educational ecosystem focused on innovation, economic independence, and school community empowerment.

DIGITAL MARKETING AS A MARKETING SOLUTION FOR RUMAH JAMU MIRASA, SAWANGAN VILLAGE, LEKSONO, WONOSOBO

Tue, 25 Nov 2025 07:11:58 +0700

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy, particularly as major contributors to employment and the Gross Domestic Product (GDP). One of the promising MSMEs is Rumah Jamu Mirasa in Sawangan Village, Wonosobo Regency. However, this business faces challenges in its conventional marketing methods, which result in relatively low income. This community service program aims to enhance the competitiveness of Rumah Jamu Mirasa through the implementation of digital marketing. The method used is Participatory Action Research (PAR), involving MSME actors actively in problem identification, planning, implementation, and evaluation. The results show an increase in MSME actors’ understanding of digital marketing strategies and a rise in sales turnover after utilizing social media and e-commerce. These findings demonstrate that digitalization has a positive impact on MSME development, particularly in expanding market access and increasing sales. This program is expected to serve as a model for empowering local MSMEs to compete in the digital era.

Abdi Dosen : Jurnal Pengabdian Pada Masyarakat

DEVELOPING ENTREPRENEURIAL MINDSET THROUGH THE 'YOUNG LELEPRENEUR' COLLABORATIVE LEARNING MODEL AND CURRICULUM INTEGRATION AT CENDERAWASIH II SENIOR HIGH SCHOOL

DIGITAL MARKETING AS A MARKETING SOLUTION FOR RUMAH JAMU MIRASA, SAWANGAN VILLAGE, LEKSONO, WONOSOBO