Abdi Dosen : Jurnal Pengabdian Pada Masyarakat https://pkm.uika-bogor.ac.id/index.php/ABDIDOS <p>Abdi Dosen: Journal of Community Service is a journal published by LPPM Univ. Ibn Khaldun Bogor to implement the tri dharma of higher education. This journal is published 4 monthly (March, June, September, December) which has a focus and scope in the field of community service.</p> <p>&nbsp;ISSN:&nbsp;<a href=" http://u.lipi.go.id/1515394160" target="_blank">2620-5165</a>&nbsp;(online)&nbsp;&nbsp;<a href="http://u.lipi.go.id/1514529561" target="_blank">2614-6509</a>&nbsp;(Print)</p> LPPM Univ. Ibn Khaldun Bogor en-US Abdi Dosen : Jurnal Pengabdian Pada Masyarakat 2614-6509 DEVELOPMENT OF BATUTULIS PLAN AS A BOGOR CITY TOURISM AREA https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2741 <p>Tourists take historical tours to experience firsthand the places and activities that depict the history of the people in the past. The trend of tourism activities that are in great demand by tourists encourages the provision of tourism activities that involve story telling and are thick with adventure values. To find out the extent to which the potential in the Batutulis and Lawanggintung areas of South Bogor District can be developed, it is necessary to prepare a detailed plan as a strategy and direction for the development of the Batutulis and Lawanggintung areas of South Bogor District as a City Tourism Strategic Area (KSPK). The purpose of the researcher is to identify the potential for the development of the Batutulis City Tourism Strategic Area (KSPK), South Bogor District. The data analysis methods used are quantitative and qualitative. Based on the evaluation obtained during this Community Service activity, it can be concluded that the Batu Tulis City Strategic Area Plan (KSPK) is an effort to support tourism activities which are expected to increase economic activities and community welfare through the introduction of historical relics.</p> Charles Parnauli Saragi Yanto Hermawan Edi Nurachmad Siti Yasmin Salsabila Fitria Herawati Nisa Rahmaniyah Utami Copyright (c) 2025 Charles Parnauli Saragi, Yanto Hermawan, Edi Nurachmad, Siti Yasmin Salsabila, Fitria Herawati, Nisa Rahmaniyah Utami http://creativecommons.org/licenses/by-nc/4.0 2025-06-10 2025-06-10 9 2 445 451 10.32832/abdidos.v9i2.2741 COMMUNITY EMPOWERMENT IN STUNTING PREVENTION THROUGH THE INTRODUCTION OF ORGANIC FARMING SYSTEMS IN KOYA KOSO VILLAGE, ABEPURA DISTRICT, JAYAPURA CITY https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2685 <p>Stunting still be one of necessary state problems completed. Government through Long Term Development Plan National Medium Term Development Plan (RPJMN) 2020-2024, also sets a national stunting target so that it can down reached 14%. This is refers to the <em>Sustainable Development Goals </em>(SDGs) agenda. Talking about the need food and nutrition fulfilled always started with attention to type food consumed​ as well as source origin food consumed. For​ that, in increase food quality required by the relevant community​ with prevention of stunting then needed introduction in development system agriculture organic for avoid pattern consumption contaminated food​ with material chemicals contained​ in product cultivated agriculture​ farmers. For this reason, community empowerment activities in preventing stunting through the introduction and development of organic farming need to be carried out. The method used in implementing this community service activity uses the ABCD (Asset Based Community Development) approach to achieve the goal of preventing stunting that is right on target through counseling on the introduction and development of organic farming systems. The implication of this service activity is that there is an increase in community knowledge and understanding of stunting prevention. Farmer groups also know and understand how to make liquid organic fertilizer from household waste.</p> Sumiyati Tuhuteru Inrianti Inrianti Rein Edward Yohanes Rumbiak Patras Pumoko Geztha Nathan Kogoya Copyright (c) 2025 Sumiyati Tuhuteru, Inrianti Inrianti, Rein Edward Yohanes Rumbiak, Patras Pumoko, Geztha Nathan Kogoya http://creativecommons.org/licenses/by-nc/4.0 2025-06-10 2025-06-10 9 2 452 461 10.32832/abdidos.v9i2.2685 LOCAL WISDOM BASED ON SOUVENIRS TO INCREASE THE INCOME OF PRAMUKA ISLAND COMMUNITY https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2710 <p>This Community Service aims to ensure that training participants know that shells in their place which are considered rubbish can be used to craft souvenirs of economic value, can know the steps in making souvenirs from shells, can practice making souvenir crafts made from shells and their benefits. This training is for souvenirs. Service methods include initial survey, preparation, implementation and evaluation. The evaluation results showed that after the training the participants knew that shells which were considered waste up to now could be used as raw material for souvenirs. 84% of participants answered strongly agree and 16% answered agree. After the training, participants knew the steps for making souvenir crafts from shells. 89% of participants answered strongly agree and 11% answered agree. After the training, participants were able to practice how to make souvenir crafts from seashells. 84% of participants answered strongly agree and 16% answered agree, training in making souvenirs from seashells was very useful for Pramuka Island Souvenirs. 94.7% of participants answered strongly agree and % answered agree.</p> Lailah Fujianti Harimurti Wulandjani Ati Hermawanti Copyright (c) 2025 Lailah Fujianti, Harimurti Wulandjani, Ati Hermawanti http://creativecommons.org/licenses/by-nc/4.0 2025-06-10 2025-06-10 9 2 462 474 10.32832/abdidos.v9i2.2710 INCREASING THE COMPETITIVENESS OF CULINARY MSMES THROUGH DIGITAL MARKETING OPTIMIZATION AND PLASTIC-FREE CAMPAIGNS https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2627 <p>Warung Rujak Lebah One has great potential to become a culinary icon, but is constrained by the utilization of digital marketing. This research aims to find and implement the most appropriate online marketing strategy, so that products from small and medium enterprises (MSMEs) can be more widely recognized and integrate a plastic-free campaign to support sustainability. The methods used include discussions with MSME owners, surveys, content planning, promotional video content production, and voice over. As a result, there was an increase in sales after the implementation of the digital marketing strategy, although the percentage increase was not mentioned in detail. This research shows that MSMEs engaged in the culinary sector can increase their competitive advantage through the application of digital marketing can be an effective strategy to increase the competitiveness of culinary MSMEs.</p> Ni Kadek Nolla Hari Saputri Ni Putu Bayu Widhi Antari Copyright (c) 2025 Ni Kadek Nolla Hari Saputri, Ni Putu Bayu Widhi Antari http://creativecommons.org/licenses/by-nc/4.0 2025-06-10 2025-06-10 9 2 475 480 10.32832/abdidos.v9i2.2627 FEASIBILITY STUDY OF FLOATING SOLAR POWER PLANTS IN SITU TUNGGILIS CILEUNGSI BOGOR REGENCY https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2582 <p>Currently in Bogor City there are many potential areas that can be used as tourism locations. Tourist locations can also be a source of pride for local residents because they can improve the economy of local residents. By having distinctive cultural heritage characteristics, legendary historical stories to natural potential that has its own appeal, all have an important role in developing the economic welfare of the local community. Supporting factors that cannot be ignored are the infrastructure and comfort offered to support it as a tourist destination. Situ Tunggilis is one of 93 lakes in Bogor Regency, has good tourism potential, but the facilities and infrastructure in Situ Tunggilis are still less than optimal. One of the things that is still an obstacle is access to electrical energy. Therefore, access to electricity must be done immediately to increase the appeal and service to tourists. In meeting the main electricity needs in Situ Tunggilis, one of the efforts put forward is to utilize environmentally friendly New and Renewable Energy (EBT) sources, namely floating Solar Power Plants (PLTS). Based on this feasibility study, it can be concluded that solar energy obtained around Tunggilis can be used as an energy source for floating PLTS. Thus, this study can be applied as an effort to improve sustainable ecotourism facilities and infrastructure in Situ Tunggilis.</p> Fithri Muliawati Sarah Chairul Annisa Evyta Wismiana Fikri Adzikri Waryani Waryani Copyright (c) 2025 Fithri Muliawati, Sarah Chairul Annisa, Evyta Wismiana, Fikri Adzikri, Waryani Waryani http://creativecommons.org/licenses/by-nc/4.0 2025-06-10 2025-06-10 9 2 481 487 10.32832/abdidos.v9i2.2582 INCREASING VISIBILITY AND LOCAL ECONOMY THROUGH DIGITAL MARKETING: A CASE STUDY OF THE PANGALENGAN VILLAGE TOURISM MARKET https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2764 <p>This article details the implementation of a community service program at Pasar Wisata Desa Pangalengan, Bandung Regency, focusing on enhancing visibility through digital marketing. Despite its significant economic and tourism potential, the market faced substantial promotional challenges. The implemented solution involved the creation and management of Instagram and TikTok social media accounts, alongside the publication of creative and informative content. Methods employed included surveys, market research, material presentations, and interactive discussions. Initial results indicate a significant increase in reach and interaction on social media platforms, particularly through video content, contributing to enhanced appeal and local economic potential.</p> Indri Yuliafitri Ahmad Luqman Hakim Copyright (c) 2025 Indri Yuliafitri, Ahmad Luqman Hakim http://creativecommons.org/licenses/by-nc/4.0 2025-06-28 2025-06-28 9 2 591 597 10.32832/abdidos.v9i2.2764 UNLOCKING BUSINESS OPPORTUNITY: DIGITAL LITERACY EMPOWERS KADU'S VILLAGE MSMES, CURUG DISTRICT https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2704 <p>Responding to the difficulties of post-pandemic digital transformation, the Business Development Strategy through Digitalization seminar offers Micro, Small, and Medium Enterprises (MSMEs) in Kadu Village, Curug District, Tangerang Regency an empowerment initiative. Aimed to improve participants' knowledge and abilities in digital marketing, the onsite seminar included theoretical insights and practical application that combined Participants' knowledge of digital marketing concepts improved significantly according to evaluation findings; effective social media use for promotion; creative content creation techniques; and the value of branding strategies. Acting as a physical contribution from higher education institutions in supporting inclusive and sustainable local economic development, this seminar effectively bridged the gap between academic theory and the practical needs of MSMEs.</p> Juniarty Juniarty Yokie Radnan Kristiyono Cynthia Anna Wijayanti Jeanete Abigail Harefa Copyright (c) 2025 Juniarty Juniarty, Yokie Radnan Kristiyono, Cynthia Anna Wijayanti, Jeanete Abigail Harefa http://creativecommons.org/licenses/by-nc/4.0 2025-06-10 2025-06-10 9 2 488 497 10.32832/abdidos.v9i2.2704 PROFESSIONAL ENGLISH CONVERSATION TRAINING FOR THE FRONT OFFICE STAFF OF WYNDHAM HOTEL PALEMBANG https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2740 <p>Effective communication is essential for success in the profitable hotel sector. In this line of work, communication is crucial to a seamless and productive exchange between hotel service personnel and guests. In today's competitive hotel industry, training in English communication skills offers several benefits, including increased productivity at work, enhanced customer satisfaction, and long-term success. This training initiative serves as a community service project that showcases the front office staff of Wyndham Hotel Palembang's proficiency in professional English conversation with customers. Interviews were conducted to assess participants' satisfaction with the training's content and methodology. The majority of participants expressed positive opinions about the training's methods and content, as indicated by the findings. The conclusions of this community service project raise awareness among employers, directors, and industry specialists about the need to reevaluate the approach and substance of hotel staff communication skills training. Further discussion was held regarding the implications of providing hotel front office staff with well-designed training in English conversation skills.</p> Beni Wijaya Zakaria Zakaria Darmaliana Darmaliana Athirah Putri Kamilah Copyright (c) 2025 Beni Wijaya, Zakaria Zakaria, Darmaliana Darmaliana, Athirah Putri Kamilah http://creativecommons.org/licenses/by-nc/4.0 2025-06-10 2025-06-10 9 2 498 505 10.32832/abdidos.v9i2.2740 COMMUNITY EDUCATION PROGRAM REGARDING TUBERCULOSIS AND NUTRITIONAL ASSISTANCE AND PSYCHOSOCIAL SUPPORT FOR TUBERCULOSIS PATIENTS https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2733 <p>Tuberculosis (TB) remains a significant public health problem in Indonesia. Sembayat Village, located in Manyar District, Gresik Regency, East Java, is one of 23 villages in the district. Currently, 1 active TB patient has been found in RT 22 RW 02. Seeing the densely populated situation, it is possible that the disease will spread if preventive measures are not taken immediately. Psychosocial assistance is also needed for patients and families considering that this disease requires relatively long treatment and must be completed. We divide this Community Service Activity into several stages of activity. The first stage is the preparation stage. Community service activities were carried out on Thursday, May 8, 2025, starting at 09.00 - 12.00. The activities carried out were counseling on TB (Definition, signs and symptoms, treatment, prevention), Healthy lifestyles to increase immunity, and good nutrition to stay healthy. In addition, there was a symbolic handover of the TB Guidebook for the Community and distribution of basic necessities to families of TB patients. On the evaluation stage, the community was very enthusiastic about asking questions, this proved that the community understood what was explained during the counseling.</p> Dyah Ika Krisnawati Muhamad Khafid Copyright (c) 2025 Dyah Ika Krisnawati, Muhamad Khafid http://creativecommons.org/licenses/by-nc/4.0 2025-06-11 2025-06-11 9 2 506 514 10.32832/abdidos.v9i2.2733 INCREASING THE KNOWLEDGE OF BUMDES MANAGERS IN ACCORDANCE WITH GOVERNMENT REGULATIONS IN KEPAHIANG DISTRICT, KEPAHIANG REGENCY, BENGKULU PROVINCE https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2748 <p data-start="77" data-end="1461">In general, Village-Owned Enterprises (BUMDes) in the Kepahiang District are not operating effectively. This is due to inactive management, non-operational BUMDes, and limited capacity to develop business initiatives. As a result, BUMDes have not generated income, and capital from villages remains idle in banks. However, the region holds significant potential, such as home-based food industries (e.g., <em data-start="482" data-end="488">opak</em>, <em data-start="490" data-end="502">rengginang</em>, <em data-start="504" data-end="514">tape uli</em>, <em data-start="516" data-end="527">teng-teng</em>), tourist attractions, waste processing, and event facility rentals. This community service activity aimed to empower and enhance the village economy by providing knowledge on BUMDes management, exploring business potential based on village characteristics, and emphasizing the importance of collaboration. The event was held in October 2024 for six hours at the Bogor Baru Village Hall, using presentations and discussions as methods. It was attended by 42 participants, including village officials, BUMDes managers, and local residents. The material covered BUMDes establishment, business potential identification, resource analysis, and examples of successful BUMDes. Discussions were interactive, allowing participants to ask questions and engage actively. Participants expressed hope for the continuation of such programs to strengthen BUMDes management capacity and raise public awareness about the economic benefits of BUMDes.</p> Baihaqi Baihaqi Madani Hatta Ovita Carolina Hannisa Rahmaniar Hasnin Pujawati Pujawati Copyright (c) 2025 Baihaqi Baihaqi, Madani Hatta, Ovita Carolina, Hannisa Rahmaniar Hasnin, Pujawati Pujawati http://creativecommons.org/licenses/by-nc/4.0 2025-06-13 2025-06-13 9 2 515 522 10.32832/abdidos.v9i2.2748 THE “NGOPI” TRADITION IN THE FRAMING OF ISLAMIC SOCIETY IN KARANG BARU SUB-DISTRICT, ACEH TAMIANG DISTRICT https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2746 <p>The tradition of coffee gatherings has become a deeply rooted social phenomenon in the lives of the people of Karang Baru District, Aceh Tamiang Regency. This study aims to analyze how the coffee tradition shapes the identity of a moderate and inclusive Islamic society. The approach used combines sociology to understand the social dynamics formed through community interactions, and Sufism to explore the spiritual values reflected in this practice. The results show that the coffee tradition is not merely a space for social interaction, but also a means of internalizing Islamic values such as tolerance, compassion, and brotherhood. Through this practice, the community implicitly applies Sufi teachings such as humility (tawadhu'), sincerity (ikhlas), and Islamic brotherhood (ukhuwah Islamiyah) in daily life. Thus, the coffee tradition serves as a medium for fostering a harmonious Islamic character within the local socio-cultural context.</p> <p>&nbsp;</p> Maulana Bagas Perkasa Salahuddin Harahap Copyright (c) 2025 Maulana Bagas Perkasa http://creativecommons.org/licenses/by-nc/4.0 2025-06-14 2025-06-14 9 2 523 532 10.32832/abdidos.v9i2.2746 RELIGIOUS UNDERSTANDING OF ONLINE GAMBLING APPLICATION USERS AMONG MUSLIMS (CASE STUDY IN DOLOK MASIHUL SUBDISTRICT) https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2747 <p>The increasing phenomenon of online gambling among Muslims, particularly in Dolok Masihul District, has become a serious issue that reflects a significant gap between religious understanding and actual societal behavior. This study aims to examine the various forms of online gambling that are currently developing, the factors influencing Muslim involvement, and how religious understanding impacts gambling behavior. This research employs both sociological and Islamic theological approaches, using a qualitative descriptive method with data collected through interviews, observation, and documentation. The findings indicate that although most participants are aware that gambling is prohibited in Islam, this awareness alone is not sufficient to discourage them from continuing the practice. Economic pressures, social environment, misperceptions about personal skill, and the lack of religious guidance are the primary driving factors behind their involvement. Religious understanding that remains shallow and textual has not yet functioned as an effective moral compass. Therefore, a holistic approach that addresses theological, social, and educational aspects is urgently needed to address this issue.</p> <p>&nbsp;</p> Dwi Maulia Arifa Salahuddin Harahap Copyright (c) 2025 Dwi Maulia Arifa, Salahuddin Harahap http://creativecommons.org/licenses/by-nc/4.0 2025-06-14 2025-06-14 9 2 533 454 10.32832/abdidos.v9i2.2747 FINANCIAL MANAGEMENT AND BOOKKEEPING OF MSMES LEATHER CRAFTSMEN SUKARENGGANG https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2750 <p>This Community Service Program (PKM) aims to enhance leather artisans' understanding of the importance of bookkeeping in business at the Sukaregang Leather Centre, Garut City. The problems faced by MSME leather artisans include a lack of knowledge and skills in financial management, bookkeeping, and the preparation of basic financial statements. The solution offered is to provide training on financial management and bookkeeping. The results of this program show a significant improvement in knowledge regarding financial record-keeping, bookkeeping, and the preparation of basic financial statements. Thus, this Community Service Program (PKM) has had a positive impact on enhancing the potential of Garut’s MSME leather artisans for the future.</p> Indupurnahayu Indupurnahayu Sparta Sparta Bramastyo Bontas Prastowo Shanty Lysandra Copyright (c) 2025 Indupurnahayu Indupurnahayu, Sparta Sparta, Bramastyo Bontas Prastowo, Shanty Lysandra http://creativecommons.org/licenses/by-nc/4.0 2025-06-16 2025-06-16 9 2 546 553 10.32832/abdidos.v9i2.2750 TRAINING ON THE PRODUCTION OF NATURAL DISHWASHING SOAP FOR STUDENTS AT MA MUHAMMADIYAH I MALANG https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2727 <p>Based on the situation analysis and interviews with the school of MA Muhammadiyah I Malang, Tlogomas Village, Malang City, it was found that many teachers want to equip students with entrepreneurial skills, especially for those who do not continue to college. One of the potential skills to be developed is the manufacture of natural-based dish soap. Therefore, training was conducted in October 2024 to provide practical skills that can be applied in the business world. This training uses counseling and hands-on methods, where students gain knowledge and the opportunity to practice making liquid dish soap. The results of the service showed that this activity went very well and smoothly. The school welcomed this program because it is relevant to the subject of entrepreneurship. The students, both male and female, showed high enthusiasm in participating in the training. All participants attended 100%, experienced an increase in knowledge and skills, and 60% of them were interested in entrepreneurship in this field. In conclusion, the training was effective in improving students' entrepreneurship skills and it is hoped that it can be further supported with capital assistance for those who want to start a business.</p> Gumoyo Mumpuni Ningsih Harun Rasyid Istis Baroh Copyright (c) 2025 Gumoyo Mumpuni Ningsih, Harun Rasyid, Istis Baroh http://creativecommons.org/licenses/by-nc/4.0 2025-06-21 2025-06-21 9 2 554 563 10.32832/abdidos.v9i2.2727 OPTIMIZATION OF VILLAGE WATER MANAGEMENT: DEVELOPMENT OF SOP BP-SPAMS FOR SUKALAKSANA VILLAGE, SAMARANG, GARUT https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2756 <p>Sukalaksana Village, located in Samarang District, Garut, possesses abundant natural water resources. However, the community-based water management unit, BP-SPAMS, faces significant operational challenges due to the absence of standardized procedures. This community service program aims to improve the governance of clean water services by formulating context-specific Standard Operating Procedures (SOPs) and implementing digital financial recording systems. Using a Participatory Rural Appraisal (PRA) approach, the program engaged local stakeholders, including BP-SPAMS staff, BUMDes management, and village officials, in all stages from problem mapping to evaluation. The activities included field observations, focus group discussions, SOP drafting and training, as well as technical assistance through on-the-job learning. Eight tailored SOP documents were successfully developed covering core operational aspects, from water distribution and meter inspection to payment processing and financial reporting. In addition, the transition from manual to digital bookkeeping was facilitated through practical workshops. The implementation of SOPs and digital systems has led to increased efficiency, transparency, and staff professionalism. It also enhanced public trust and stakeholder participation, while opening up opportunities to replicate the initiative in other village enterprises. This program demonstrates how capacity building through structured procedures and digital tools can significantly strengthen village-level public service delivery and support sustainable development goals.</p> Indri Yuliafitri Sri Mulyani Copyright (c) 2025 Indri Yuliafitri, Sri Mulyani http://creativecommons.org/licenses/by-nc/4.0 2025-06-23 2025-06-23 9 2 564 571 10.32832/abdidos.v9i2.2756 OPTIMIZATION TOURISM VILLAGE SERVICE THOUGHT THE IMPLEMENTATION OF STANDARD OPERATING PROCEDURES IN SUKALAKSANA VILLAGE, SAMARANG, GARUT https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2757 <p>Sukalaksana, a tourist village in Garut Regency, has great natural and cultural potential, but faces challenges in terms of tourism management and services. One of the main causes is the absence of structured Standard Operating Procedures (SOPs). Through this community service program, a team of students from Padjadjaran University developed and disseminated SOPs to enhance efficiency and service quality in the tourist village. Activities were conducted through observation, interviews, discussions, and training sessions with BUMDes officials and local residents. The results showed increased awareness of the importance of SOPs, improved coordination among management members, and greater community involvement. The implementation of SOPs also supports continuous improvement through a monitoring and evaluation system. This initiative demonstrates that the development and implementation of SOPs can serve as a strategic solution to enhance the competitiveness of tourism villages based on local wisdom.</p> Sri Mulyani Indri Yuliafitri Copyright (c) 2025 Sri Mulyani, Indri Yuliafitri http://creativecommons.org/licenses/by-nc/4.0 2025-06-23 2025-06-23 9 2 572 579 10.32832/abdidos.v9i2.2757 SEMIOTIC ANALYSIS OF THE FILM POSTER "HOME SWEET LOAN" https://pkm.uika-bogor.ac.id/index.php/ABDIDOS/article/view/2761 <p>Film posters as visual media have a very important role. Apart from being a promotional medium that aims to attract the attention of the audience or potential audience, film posters are also very important in conveying the content of the message or meaning contained in the content of the film. This study aims to analyze the meaning contained in the movie poster "Home Sweet Loan" with Ferdinand de Saussure's semiotic approach which emphasizes the relationship between signifier and signified in the process of forming meaning. This study uses a qualitative descriptive research method to describe the visual elements contained in the film poster. The data collection techniques in this study include visual documentation in digital form and visual communication theory. The data analysis technique to be used is Ferdinand de Saussure's semiotics. The results of the study show that Ferdinand de Saussure's semiotic theory can be used to show the meaning contained in the movie poster "Home Sweet Loan".</p> Hilmi Hasbiya Zahrani Waltz Nadia Sigi Prameswari Copyright (c) 2025 Hilmi Hasbiya Zahrani Waltz, Nadia Sigi Prameswari http://creativecommons.org/licenses/by-nc/4.0 2025-06-27 2025-06-27 9 2 580 590 10.32832/abdidos.v9i2.2761