Abdi Dosen : Jurnal Pengabdian Pada Masyarakat

THE DYNAMICS OF POLITICAL COMMUNICATION IN THE 2024 WONOGIRI REGIONAL ELECTION DEBATE THROUGH AN ANALYSIS OF SPEECH FUNCTIONS, TOPICS, AND ARGUMENTATIVE DEFENSE STRATEGIES

Regina Maritza — 2026-09-03

Political debate is an important instrument in political communication because it functions as a means of conveying programs, exchanging ideas, and evaluating the capacity of candidates by the public. This study aims to analyze the dynamics of political communication in the 2024 Wonogiri Pilkada Public Debate based on the function of utterances and message topics using the Functional Theory of Political Campaign Discourse developed by Benoit. The study uses a quantitative approach with a content analysis method on 237 utterance units obtained from the transcript of the 2024 Wonogiri Pilkada Public Debate. Data are coded using the categories of acclaim, attack, defense, policy, and character. The results show that the acclaim function dominates with a frequency of 108 utterances (45.6%), followed by defense with 83 utterances (35.0%), and attack with 44 utterances (18.6%). In terms of topics, policy is the most dominant topic with a frequency of 191 utterances (80.6%), while character appears with 44 utterances (18.6%). Further analysis showed that the future plans category dominated policy discussions with 159 utterances (83.2%), while the past deeds category only accounted for 32 utterances (16.8%). Regarding character, the ideals category was used more often than personal qualities, indicating that candidates more often emphasized values, principles, and commitment to public service than personal qualities. Comparisons between candidate pairs showed that Candidate Pair Number 1 (Tarso–Teguh) tended to use attack strategies more often, while Candidate Pair Number 2 (Setyo–Imron) used defense strategies more often to maintain the legitimacy of existing policies and government performance.

SYSTEMATIC LITERATURE REVIEW ON HEALTH HUMAN RESOURCE MANAGEMENT STRATEGIES IN IMPROVING HEALTH WORKER PERFORMANCE

Salianto Salianto — 2026-09-03

The performance of healthcare workers is a crucial factor in determining the quality of healthcare services. However, healthcare worker performance in Indonesia still faces various challenges. Data shows that productive working time for healthcare workers at Community Health Centers (Puskesmas) is only 53.2%, with only 13.3% of that time spent on direct healthcare services. Furthermore, approximately 56% of the 175,000 healthcare workers complain about low incentives, while Indonesia is among the five countries with the lowest levels of healthcare worker motivation in the world. These conditions highlight the importance of implementing effective healthcare human resource (HR) management strategies to improve healthcare worker performance. This study aims to systematically analyze various healthcare HR management strategies for improving healthcare worker performance. The method used was a Systematic Literature Review (SLR) following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol. The literature search was conducted through Google Scholar, the Garuda Portal, and SINTA databases, covering publications from 2021–2026. Fifteen articles meeting the inclusion criteria were analyzed using a thematic synthesis approach.

THE EFFECT OF OYSTER MUSHROOM TO MIREPOIX RATIO ON THE PHYSICAL PROPERTIES AND SENSORY QUALITY OF MUSHROOM SEASONING POWDER

Anastasia Clarisa Sadono — 2026-09-03

This study aimed to investigate the effect of oyster mushroom (Pleurotus ostreatus) to mirepoix ratio on the physical properties and sensory quality of mushroom seasoning powder as a natural alternative to monosodium glutamate (MSG). The study was motivated by the growing consumer demand for healthier, natural food products and the persistent problem of post-harvest surplus of oyster mushrooms at the farm level. An experimental method was employed with three ratio treatments of oyster mushroom to mirepoix namely 70:30, 60:40, and 50:50 alongside a control treatment (100:0). Physical properties assessed included acidity (pH) and total dissolved solids (°Brix), while sensory quality evaluation covered color, oyster mushroom aroma, mirepoix aroma, umami taste, oyster mushroom taste, and texture, tested under both dry and dissolved conditions. Validation testing was conducted by five expert panelists and sensory quality testing by 45 semi-trained panelists. Data were analyzed using one-way ANOVA for physical properties and the Kruskal-Wallis test for sensory quality, followed by post-hoc tests where significant effects were found. Results indicated that the ratio significantly affected pH (F_count = 174.889 > F_table = 4.066) but had no significant effect on °Brix. The 70:30 formulation yielded the optimal sensory profile: pale yellow-cream color, dominant mushroom aroma and taste, strong umami, fine powder texture, and pH closest to neutral.

THE EFFECT OF RAJA BULU BANANA FLOUR (MUSA PARADISIACA L. VAR SAPIENTUM) SUBSTITUTION ON BAKING LOSS AND SENSORY QUALITY OF DRY CHOUX PASTRY

Yasha Alfiyami — 2026-09-03

This study aims to examine the effect of raja bulu banana flour (Musa paradisiaca L. var. sapientum) substitution on baking loss and sensory quality characteristics of dry choux pastry (sus kering). The research employed an experimental approach with a Completely Randomized Design (CRD), encompassing three substitution levels 10% (P1), 15% (P2), and 20% (P3) each replicated three times. Baking loss was analyzed using one-way ANOVA, while sensory quality assessment involved 45 semi-trained panelists using a 5-point hedonic scale instrument, subsequently analyzed using the Kruskal-Wallis test and Tukey's HSD post-hoc test at a significance level of α = 0.05. Results indicated that variations in substitution level did not produce significant differences in baking loss values (F calculated 3.36 < F table 5.14), with mean values of 2.10%, 1.96%, and 1.61% for P1, P2, and P3, respectively. From a sensory quality perspective, substitution significantly affected color (H=20.82), cavity/hollow structure (H=19.26), and crispness texture (H=6.39), while aroma (H=3.48), banana flavor (H=4.87), and savory taste (H=0.39) showed no statistically significant differences. The 15% substitution level was identified as the optimal treatment, achieving the best balance between baking loss, textural crispness, cavity formation, and overall sensory acceptance by panelists.

THE EFFECT OF RED ROSELLE EXTRACT ADDITION ON THE PHYSICAL QUALITY AND SENSORY ATTRIBUTES OF INNOVATIVE KUE BANGKIT

Georgienia Auerora — 2026-09-03

The shift in food consumer preferences toward clean-label products has increased the demand for natural dyes, such as those derived from roselle (Hibiscus sabdariffa L.). Despite the potential of roselle as an anthocyanin-rich coloring agent, its application in traditional Indonesian cookies, specifically kue bangkit, remains unexplored. This study aims to analyze the effect of adding red roselle extract on the physical quality and sensory attributes of innovative kue bangkit. An experimental quantitative approach was employed, utilizing roselle extract at 9%, 12%, and 15% concentrations. The research addressed challenges related to pigment stability, flavor modification, and texture maintenance during the baking process. Results indicated that increasing the concentration of roselle extract intensified the pink color and sour taste, with the 15% formulation receiving the highest scores for visual and sensory appeal. The addition of the extract did not significantly affect the baking loss or damage the characteristic crumbly texture of the cookies. In conclusion, a 15% concentration of red roselle extract is the recommended formulation for producing a visually appealing and sensory-acceptable innovative kue bangkit, supporting the potential for local food resource development in the bakery industry.

DEVELOPMENT OF VIDEO TUTORIAL LEARNING MEDIA FOR THE PROCEDURE OF CLEANING FOOD PROCESSING EQUIPMENT

Diajeng Arshillah Maharani — 2026-09-03

Vocational education demands the implementation of safe learning according to standards, especially in high-risk skill areas such as culinary which desperately require the application of occupational health and safety elements. However, the learning of these elements in vocational high schools is currently still dominated by the lecture method using basic presentation media without direct practical demonstration. This causes a problem because many students experience difficulties in understanding the procedural stages of cleaning food processing equipment which requires accuracy and varied treatments. The absence of demonstrative media hinders the achievement of practical competencies. As a solution, this research aims to develop learning media in the form of a video tutorial on food processing equipment cleaning procedures using a specific development model. The developed product has gone through a series of feasibility tests by material, media, and language experts, and has been tested directly on students. The conclusion of this study indicates that the developed video tutorial learning media is proven to be highly feasible and effective to be used as a supporting learning resource, successfully helping students understand procedural material more clearly, systematically, and interestingly.

INTERNALIZATION OF DIGITAL LITERACY AND INTERNET ETHICS GROUNDED IN RELIGIOUS CHARACTER THROUGH INTERACTIVE MENTORING FOR STUDENTS AT MI MIFTAHUL FALAH, CIKARAMAS VILLAGE

Cici Andriyani — 2026-09-03

The gap between high access to technology and low digital literacy remains a major challenge for students at Madrasah Ibtidaiyah (MI) in rural areas. This community service research aims to internalize basic digital literacy and internet ethics based on religious character among sixth-grade students at MI Miftahul Falah, Cikaramas Village. The study employed the Participatory Action Research (PAR) method, involving 27 students as active participants. The activities were carried out through the use of interactive companion media designed to facilitate students' understanding of data privacy, the risks of cyberbullying, and proper communication etiquette in digital spaces. The results demonstrated significant achievements: 85% of the students were able to identify the risks of personal data breaches, while 80% applied the principles of politeness in online interactions. These findings indicate that a participatory approach supported by interactive companion media is effective in bridging the digital literacy gap while strengthening the values of akhlakul karimah (noble moral character). The program also produced a digital module that can be sustainably utilized by the school.

BUILDING ENTREPRENEURIAL MINDSETS AMONG INDONESIAN MIGRANT WORKERS THROUGH CULINARY BUSINESS TRAINING IN SINGAPORE

Annis Kandriasari — 2026-09-03

Indonesian migrant workers often return with valuable work experience and savings, yet many have limited opportunities to turn these assets into sustainable businesses. This community service program addressed gaps in entrepreneurial readiness, culinary business planning, and food safety awareness among 26 Indonesian migrant workers in Singapore. The program was delivered with D’Gayatri International Pte. Ltd. through short lectures, guided discussion, case examples, hands-on culinary demonstration, cost and pricing exercises, digital marketing practice, and mentoring. Participant learning was assessed using a 10-item pre-test and post-test, while satisfaction was measured through a five-item questionnaire. The mean proportion of correct responses increased from 38.08% to 76.54%. Before training, no participant was in the high-score category; afterward, 20 participants (77%) reached that category. Overall satisfaction averaged 4.42 out of 5 (88.46%). The clearest gains concerned entrepreneurial competencies, corporate mindset, business systems, marketing, and branding. One item on competitor and consumer analysis declined, indicating a need for clearer question wording and stronger market-research practice. The program shows that practical, context-sensitive culinary entrepreneurship training can strengthen migrant workers’ confidence and post-migration business preparedness.

THE EFFECT OF CONVENIENCE, PROMOTION, AND RISK PERCEPTION ON INTEREST IN USING KREDIVO ON SHOPEE

Nasrul Nuryamin — 2026-09-03

The rising use of digital financial services specifically the "buy now, pay later" service Kredivo on the Shopee platform reflects a shift in the transaction behavior of university students. Ease of use, promotions, and perceived risk are hypothesized to influence the intention to use this service, though the specific impact of each factor requires empirical verification. This study aims to analyze the influence of ease of use, promotions, and perceived risk on the intention to use Kredivo on Shopee. A quantitative approach employing descriptive and associative methods was used, involving 87 students from the Faculty of Economics and Business at PGRI Palembang University, selected via purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that ease of use and perceived risk significantly influence the intention to use Kredivo, whereas promotions do not have a significant effect. Collectively, the three variables significantly influence the intention to use Kredivo, explaining 49.2% of the variance in usage intention, with the remainder attributed to factors outside the scope of this study. These findings suggest that enhancing service ease and managing perceived risk are crucial factors in boosting the intention to use Kredivo.

THE EFFECT OF TRANSACTION EASE AND DIGITAL PAYMENT SYSTEM USING QRIS ON PURCHASING DECISIONS AT THE AL-AMIN BAKERY MSME

Sulis Dwi Rhamdani — 2026-09-03

The evolution of digital payment systems has prompted MSMEs to offer transaction methods that are practical, fast, and aligned with consumer needs. Transaction convenience and the use of QRIS are believed to influence purchasing decisions, yet the specific impact of each factor requires empirical verification. This study aims to analyze the influence of transaction convenience and the QRIS-based digital payment system on purchasing decisions at the Al-Amin Bakery MSME. A quantitative, associative research approach was employed, involving 90 respondents selected via purposive sampling from a total population of 864 consumers. Data were collected using Likert-scale questionnaires and analyzed through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination, t-tests, and F-tests using SPSS version 26. The results indicate that transaction convenience has a positive and significant effect on purchasing decisions, whereas the QRIS-based digital payment system does not have a significant effect. However, when considered together, transaction convenience and the QRIS-based digital payment system exert a significant influence on purchasing decisions. These findings suggest that transaction convenience plays a more pivotal role in driving purchasing decisions than the use of the QRIS-based digital payment system.

THE EFFECT OF LIVE STREAMING AND SALES PROMOTION ON IMPULSIVE BUYING AMONG TIKTOK SHOPP USERS

Andriansyah Andriansyah — 2026-09-03

The rising use of TikTok Shop as an e-commerce platform reflects a shift in consumer shopping behavior, particularly among university students who are heavy social media users. Live streaming features and sales promotions are believed to drive impulsive buying, although the specific impact of each factor requires empirical verification. This study aims to analyze the influence of live streaming and sales promotions on impulsive buying among students at the Faculty of Economics and Business, Universitas PGRI Palembang, who use or have used TikTok Shop. A quantitative approach employing descriptive and verification methods was used, with 91 respondents selected via non-probability sampling. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression. The results indicate that live streaming has a positive and significant effect on impulsive buying, whereas sales promotions do not have a significant effect. However, when combined, live streaming and sales promotions exert a significant influence on impulsive buying. These findings suggest that the interaction and product information delivery facilitated by live streaming are crucial drivers of spontaneous purchases, while sales promotions are more effective when supported by engaging and communicative live streaming sessions.

PENTAHELIX COLLABORATION IN DEVELOPING HEALTHY TOURISM ATTRACTIONS FOR GENERAL Z TOURISTS IN DIENG, WONOSOBO REGENCY, CENTRAL JAVA

Muhammad Hizbaddin Rashif — 2026-09-03

This study aims to develop a Pentahelix collaboration model for wellness tourism development targeting Generation Z at Sikunir Hill, Telaga Warna, and Sikarim Waterfall in the Dieng area, designated as a National Geopark in May 2025. A descriptive qualitative approach was employed, with data collected through observations, structured interviews, and document analysis. Fourteen informants were purposively selected from Pentahelix elements—government, academia, business, community, and media—as well as Generation Z tourists. Data were analyzed using the Miles and Huberman interactive model through data reduction, data display, and conclusion drawing. The findings show that Generation Z represents a dominant visitor segment, with healing and stress relief as primary motivations. They rely heavily on social media for travel information and seek authentic, Instagrammable, and sustainable experiences. Pentahelix collaboration has been implemented but remains partial. The government primarily functions as a regulator and infrastructure facilitator, academia provides scientific knowledge, while businesses and local communities contribute to the local economy through souvenir businesses, homestays, and tourism services. Social media also supports destination promotion and environmental conservation campaigns. However, development is constrained by weak cross-sector communication, the absence of a sustainable coordination forum, limited local tourism human-resource capacity, government dominance, and inadequate integrated digital promotion, infrastructure, and technology adoption. The proposed model emphasizes a shared vision, regular coordination forums, community empowerment, an integrated “Dieng Wellness Escape” package, Augmented Reality (AR), and collaboration with influencers and content creators.

OPERATIONAL RISK EVALUATION IN SUPPORT OF THE SUSTAINABILITY OF THE RAMMANG-RAMMANG KARST AREA AS A NATURE TOURISM DESTINATION IN SOUTH SULAWESI

Nur Fadillah — 2026-09-03

The Rammang-Rammang Karst is one of Indonesia's prominent nature-based tourism destinations with significant geological, ecological, and tourism values, requiring effective operational risk management to ensure its sustainability. The increasing number of tourism activities has the potential to generate operational risks that may affect service quality, visitor safety, comfort, and environmental conservation if not properly managed. This study aimed to evaluate the performance and importance levels of operational risk attributes and to formulate operational risk mitigation strategies to support the sustainability of the Rammang-Rammang Karst Area in South Sulawesi. A quantitative approach was employed using purposive sampling involving 190 visitors. Data were analyzed using the Risk Evaluation Matrix (REM) to assess risk levels based on frequency and impact, and Importance Performance Analysis (IPA) to identify the priority of operational risk attributes according to visitors' perceptions. The findings revealed that Operational Risk Management Strategy were classified into retain risk, transfer risk, reduce risk, and avoid risk categories. The IPA results indicated that most operational attributes were positioned in Quadrant IV (Possible Overkill), while three attributes toilets, waste bins, and directional signage were located in Quadrant I (Concentrate Here), indicating that they require immediate improvement. Accordingly, the proposed mitigation strategies emphasize improving supporting facilities and infrastructure through regular toilet maintenance, strengthening waste management systems, and providing more informative directional signage. These strategies are expected to reduce operational risks, improve service quality, enhance visitor satisfaction, and support the sustainable management of the Rammang-Rammang Karst as a nature-based tourism destination.

SUSTAINABLE CULTURAL TOURISM MANAGEMENT AT BUNG KARNO'S HOUSE OF EXILE BENGKULU CITY

Putri Khairani — 2026-09-03

The Bung Karno Exile House in Bengkulu City is a cultural tourism destination with significant historical and cultural value, requiring sustainable management. This study aims to analyze the role of stakeholders in supporting sustainable cultural tourism management and to identify strategies implemented to improve the management of the Bung Karno Exile House. This research employed a qualitative descriptive approach. Data were collected through observations, interviews, and documentation involving government representatives, site managers, local communities, tourists, MSME actors, academics, and cultural experts. The results indicate that stakeholders play complementary roles in destination management, including policy formulation, heritage preservation, community empowerment, local economic development, and cultural conservation. The strategies implemented include strengthening stakeholder collaboration, enhancing digital promotion, developing historical and cultural education programs, empowering local communities and MSMEs, and improving tourism facilities and infrastructure. These strategies are expected to support the sustainable management of the Bung Karno Exile House as a competitive and sustainable cultural tourism destination.

COMMUNITY AWARENESS OF ORGANIC AND INORGANIC WASTE MANAGEMENT TO ACHIEVE ENVIRONMENTAL CLEANLINESS IN KOSAR VILLAGE, CIPEUNDEUY SUBDISTRICT, SUBANG REGENCY

Ade Nawawi — 2026-09-03

The waste problem in Kosar Village, Cipeundeuy Subdistrict, Subang Regency, does not stem solely from inadequate infrastructure, but also from the way residents perceive and manage waste, particularly the habit of mixing kitchen waste with plastic wrappers and cans in a single disposal container. This study aims to examine the extent to which residents of Kosar Village understand the differences between organic and inorganic waste, as well as to identify the factors underlying their relatively simple waste management practices. The researchers conducted direct field observations, interviewed community leaders and environmental cadres, and reviewed supporting documents from the village office. The findings indicate that residents' understanding of waste classification is relatively adequate; however, this understanding is rarely followed by consistent action. Waste sorting is still considered inconvenient and has not yet become part of residents' daily habits. This condition is largely influenced by limited environmental education, the lack of adequate waste-sorting facilities, and long-standing practices of burning or indiscriminately disposing of waste. This study concludes by proposing several practical measures, including continuous and tiered environmental education and strengthening the role of environmental cadres, which are expected to encourage changes in residents' habits toward more organized and sustainable waste management.

DESTINATION MANAGEMENT STRATEGIES FOR BUILDING TOURIST LOYALTY AT WADUK DARMA

Muhamad Husein — 2026-09-03

Destination management is a key factor in enhancing regional tourism competitiveness, particularly in fostering sustainable tourist loyalty. Waduk Darma, one of the leading tourist destinations in Kuningan Regency, has considerable natural and recreational potential but continues to face challenges in encouraging repeat visits. This study aims to analyze the destination management strategies implemented at Waduk Darma, examine tourists' perceptions of their visiting experiences, and formulate strategic implications for strengthening tourist loyalty. The research adopts an exploratory qualitative case study approach without hypothesis testing. Data were collected through in-depth interviews, field observations, and documentation. Informants, including destination managers, tourists, and relevant stakeholders, were selected purposively based on the relevance of the required information. Data were analyzed through data reduction, narrative and matrix-based data presentation, and systematic conclusion drawing. The findings reveal that destination management strategies at Waduk Darma focus on managing natural attractions, improving supporting facilities, enhancing tourism services, and creating positive visitor experiences. Tourist loyalty is primarily shaped by satisfaction with the destination atmosphere, facility comfort, and service quality. The study concludes that integrated destination management strategies centered on visitor experience play a significant role in strengthening tourist loyalty and supporting the sustainable development of Waduk Darma as a regional tourism destination.

OPTIMIZATION OF PUBLIC COMMUNICATION STRATEGY AND SOCIAL MEDIA-BASED DIGITAL MARKETING ASSISTANCE FOR STRENGTHENING MSMES AND SUSTAINABLE ENVIRONMENTAL MANAGEMENT IN BUKIT SANGKAL VILLAGE

Andika Nugraha — 2026-09-03

The implementation of the Thematic Community Service Program (KKN-T) in Bukit Sangkal Urban Village, Kalidoni District, Palembang City, was motivated by the limited use of digital media for promoting MSME products and managing public information, as well as the need to optimize local environmental potential and green open spaces. The program aims to enhance community understanding and skills regarding digital marketing, strengthen public communication, develop a QR Code-based digital flora information system, and encourage sustainable environmental management. A participatory approach was employed, involving observation, coordination, interactive outreach, training, mentoring, and direct collaboration between students and the community. Activities included training on digital marketing and MSME branding; seminars on entrepreneurship and product packaging; QR Code-based flora digitization at the ProKlim Park; optimization of the Organic Waste Bank through the processing of dry leaves into compost; and community-wide cleanup events and fitness exercises. Results indicated an 85% improvement in MSME players' understanding and skills in using digital media for promotion, the creation of digital product catalogs and QR Code-based flora information, and the successful conversion of dry leaf waste into useful compost. The initiative demonstrates that a participatory approach integrating public communication, MSME digitization, simple technology, and environmental management can deliver tangible benefits to the community while supporting the sustainability of economic and environmental assets in Bukit Sangkal Urban Village.