PROMOTING LOCAL CULINARY PRODUCT IN SUKABUMI THROUGH PRODUCT NAMING AND COPYWRITING TRAINING FOR SME

Elvi Citraresmana; Ypsi Soeria Soemantri; Inu Isnaeni Sidiq; Kriswanda Krishnapatria

doi:10.32832/abdidos.v6i1.1073

Elvi Citraresmana Universitas Padjadjaran
Ypsi Soeria Soemantri Universitas Padjadjaran
Inu Isnaeni Sidiq Universitas Padjadjaran
Kriswanda Krishnapatria Universitas Padjadjaran

DOI: https://doi.org/10.32832/abdidos.v6i1.1073

Keywords: Copywriting, product naming, promoting, training, SMEs

Abstract

The abundant tilapia production encourages Limbangan Village to build a Small and Medium Enterprise (SME) named Saluyu by empowering homemakers to cultivate this potential. However, the production of processed tilapia faces problems in marketing, namely the declining sales figures, especially during COVID-19. Looking at the problematic marketing for processed tilapia products which is still not on track, product naming and copywriting can help promote the sales of its products and expand its market. For this reason, product naming and copywriting training with appropriate online marketing strategies are needed so that Saluyu can grow bigger. This Community Service aims to provide motivation and skills to partner communities to understand how to name products and promote an excellent online marketing strategy appropriately. The community service was held in Sukaraja District, Sukabumi, in September 2021. The method used was training for participants on product naming and copywriting. This activity was attended by 20 participants who followed with great enthusiasm, and lively discussions came after the material was presented. The results of this community service indicate that the training and meeting were fruitful in understanding product naming and online marketing strategies.