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This research is aimed to investigate the Non-Observance of Maxim: An analysis of Flouting Maxim in Coco Movie. The focus of this research is figure out the non-observance of flouting maxims found in “COCO” and the most dominant types of flouting maxim. The researcher used the theory proposed by Grice (1979). The researcher used qualitative descriptive method to analyze the movie. The finding of the research shows that there are 28 utterances which include flouting maxim of quality, quantity, relation and manner. In flouting maxim of quality. There is only one utterance that breaks maxim of quality with the percentage (3,57%), six utterances that break maxim of quantity with the percentage (21,42%), nineteen utterances that break maxim of relation with the percentage (67,85), two utterances that break maxim of manner with the percentage (7,14%). Most all of the utterances are flouting by the main characters which they have a different reasons and purposes in disobeying maxim.